Blue Illusion Temporarily Closed

Blue Illusion is a French inspired brand dedicated to the modern woman’s pursuit of curated personal style.

Founded by Donna and Danny Guest 20 years ago in Melbourne, Victoria, their dream was to create a boutique that celebrated the spirit of women, their passion for life and generosity of heart. Today, they have over 100 boutiques in Australia and New Zealand still guided by this ethos, under the pillars of Fashion, Lifestyle and Community.

With an unwavering commitment to quality and individuality, they create fashion forward classics designed to stand the test of time and help you embrace the Joie de Vivre in every day.