Fella Hamilton – Mount Eliza

Shopping and Markets

Just over 50 years ago, a young Fella Hamilton had a flash of inspiration after meeting a stylish lady at her gym wearing a terry towelling turban from London.

And so, began a journey that today sees 35 retail stores across Australia, along with a very large Mail Order and Online business.

According to Fella, the secret of this successful women’s brand is all about comfort, quality and fit as well as the customer experience. They welcome all visitors into the stores to view their range which includes women’s accessories and fashion. The womenswear range is designed in Melbourne and more than half the garments are made in Victoria, Australia.

Run today by Fella’s son David and his wife Sharon this Australian family-owned business has so much to be proud about.

2020 has seen another incredible achievement for the Fella Hamilton brand. They are now proudly accredited with Ethical Clothing Australia for their local production. They are recognised for supporting local jobs and local industry, something they couldn’t be prouder of.


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