National Wool Museum, Geelong

Galleries, Museums and Collections

The National Wool Museum is housed in a beautifully restored 1872 bluestone wool store close to the vibrant Waterfront in Geelong.

The Museum is Australia’s largest comprehensive museum of wool, showcasing the region’s wool story from the sheep’s back to the clothes rack and from the birth of the industry in the 1840s to its place in the world today.

Central to the Museum experience is the 1910 built Axminster Jacquard carpet loom. Daily demonstrations by the Museum’s skilled carpet weavers show how the loom works, and at the same time produce the Museum’s own Manor House Rug, available for purchase through the Museum Shop.

The Museum has two curated galleries and regular travelling exhibitions from Australian and International museums including Wildlife Photographer of the Year from the Natural History Museum, London.

The award winning On the Land: Our Story Retold gallery is a contemporary, interactive exhibition which offers an understanding of the Australian wool story, exploring Wadawurrung Country, a history of farming, land management practice and innovations in the industry.

While at the Museum you can also indulge yourself with a visit to the National Wool Museum Shop for the highest quality woollen garments and speciality gifts. We stock an impressive range of beanies, gloves, scarves and clothing including merino wool and possum fur from across Australia and New Zealand.


Coach Parking Conference/Convention Facilities Enquiry Desk Family Friendly Free Wifi Non Smoking Parents Room Public Toilet Restaurant Shop / Gift Shop


Australian Museums and Galleries Association Visitor Information Centre




From AU$6.00

Adult $10
Concession $8
Child $6
Family: $30 (two adults and up to four children)
Group admissions: $8 per person, 15+ people
Schools: $5 per student

These prices are valid for 2020/2021 financial year.
There is no fee to enter and browse the Museum Shop

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