Writing for the Web Workshop

Business Event

29 Oct 2019

This writing for the web workshop will teach you how to write great copy that works online – whether it’s for your company’s website, your own blog, or for email marketing.

People find, read and interact with online content differently than with print – and what works on paper doesn’t necessarily work on the web.

Furthermore, online content needs to be optimised for search engines so it’ll be more easily found.

This workshop will teach you how to:
– write short, sharp and snappy sentences
– create great headlines and intros
– structure articles to make them flow better
– format copy to improve readability
– use links and subheads properly
– write with search engine optimisation (SEO) in mind
– edit print copy so it’ll work better online
– improve email newsletters/EDMs
– improve the usability and accessibility of a site.

Taught by a former Sydney Morning Herald editor and journalist who specialises in helping people improve web copy, this is a fun, relaxed and practical workshop.

Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

Booklets and certificates will be handed out to each participant.


Caters for limited mobility Conference/Convention Facilities Free Wifi Non Smoking Public Toilet


From AU$336.00

Event Times

29 Oct 2019

Biannual Event



180 Lonsdale Street, Melbourne, 3000

Nearby Accommodation

View All
City Limits Hotel Apartments

City Limits Hotel Apartments


Studio Suite looking back to entry and bathroom

Park Regis Griffin Suites


Oaks on Collins

Oaks Melbourne on Collins Hotel


Melbourne Metro YHA

Melbourne Metro YHA

North Melbourne, Melbourne

2 Bedroom Premier Spa Suite

Rydges Melbourne


The Jazz Corner Hotel

The Jazz Corner Hotel


Contact Us