Willie Creek Pearls offer the complete pearl experience, from telling the story of history and pearling in Broome, to educating thousands of visitors a year about modern-day Pearling, right through to commercial pearl farming and jewellery manufacture, They are passionate about every part of the unique story of the Pearl of Western Australia, from shell to showroom. They are dedicated to delivering unique and memorable tourism, retail and hospitality experiences to all of their visitors.
After it’s humble beginnings in Broome and 30 years of operation, Willie Creek Pearls proudly remains a family-owned and operated business.
You’ll now find Willie Creek Showrooms at seven locations across Broome and Perth, where their expert staff await to offer you a warm welcome and share their fascinating knowledge on nature’s true gem, the pearl! They invite you to join them on one of their many unique pearl experiences, including their famous Willie Creek Pearl Farm Tour, a journey back in time at Pearl Luggers or even to harvest your very own pearl in Perth at Elizabeth Quay.
They look forward to taking you on a journey of pearl discovery.
Service TypesCruises, Sailing and Water Tours Cultural and Theme Tours Nature and wildlife Shopping Tours
Disabled AssistanceDisabled access available
MembershipAustralian Tourism Export Council Charter Vessel Association Regional Tourist/Tourism Association/Organisation
AccreditationAustralian Tourism Accreditation China Ready Accreditation COVID Ready by ATEC ECO Certified (Ecotourism) by Ecotourism Australia